What menopause means for your clinic and your clients
Menopause is well known for causing symptoms such as hot flushes and mood swings. But what is talked about much less, is the affect menopause has on the skin. So, when your clients experience skin ageing symptoms such as increased dryness, laxity, wrinkling and dullness, they probably don’t consider that menopause could be the cause.
The good news is, your clinic is in the perfect position to educate and guide women, helping them look their best through all stages of menopause.
How menopause affects the skin
Oestrogen is a vital ingredient in maintaining skin health. But during menopause (and in the years leading up to menopause) oestrogen levels naturally decline 1, 2, 3. This reduction in oestrogen can cause huge changes in a woman’s appearance – often over a short period of time. In fact, low oestrogen levels cause greater collagen loss than chronological ageing 3.
How oestrogen helps maintain skin health
Oestrogen maintains skin health by stimulating and activating oestrogen receptors in two key skin cells; fibroblasts and keratinocytes.
The process encourages fibroblasts to produce collagen, elastin and hyaluronic acid while keratinocytes produce new skin cells, maintaining healthy, vibrant and younger-looking skin 2,3.
During the first five years of menopause, the decline in oestrogen receptors leads to a decrease in up to 30% of dermal collagen. This is the fastest breakdown in collagen and acceleration of skin ageing that women will experience during any stage of their life 3.
Even before menopause, women can notice changes in the appearance of their skin as oestrogen levels begin to decline in perimenopause.
“During the first five years of menopause, the decline in oestrogen receptors leads to a decrease in up to 30% of dermal collagen. This is the fastest breakdown in collagen and acceleration of skin ageing that women will experience during any stage of their life.”
What this means for your customers
Your customers want to look their best at every stage of life so it can be frustrating for them to see their skin ageing at such a rapid rate.
There is often a lack of understanding and support for women going through menopause. While they may be able to get help from their GP to tackle other symptoms of menopause, they perhaps don’t know where to turn for help to address the skin ageing issues they are experiencing.
When clients come to your clinic for advice about skin ageing, you therefore have a unique opportunity to explain how menopause affects the skin. You can reassure them that what they are experiencing is completely normal – but also something they can take steps to address.
However, simply recommending rejuvenation treatments or advanced skincare lines featuring ingredients such as retinols and growth factors isn’t enough for menopausal skin. Instead, you need a treatment that addresses the root cause of accelerated ageing.
Featuring revolutionary MEP Technology®, Emepelle® is clinically proven to significantly improve the visible signs of skin ageing caused by menopause 4,5.
MEP Technology® is a new class of cosmeceutical ingredient. It works on the skin cells fibroblasts and keratinocytes, to promote and activate new oestrogen receptors. This helps restore collagen, hyaluronic acid and epidermal thickness in skin affected by menopause cosmetically, without systemic effect 4.
The range includes Emepelle Serum, for daytime use and Emepelle Night Cream, a powerful night-time cream that works during sleep.
The opportunity Emepelle® offers your clinic
There are over 13 million women in the UK who are either peri or post menopause and 80% of women experience symptoms. As mean life expectancy has increased women can be menopausal for up to two thirds of their life 6. Emepelle® makes it easy for you to talk confidently about menopause with your customers while introducing a product they can easily incorporate into their daily routines.
Emepelle offers much more than standard anti-ageing products. It’s the only cosmeceutical to feature MEP Technology®, making it an innovative and unique choice for your clients. It’s clinically proven to effectively and safely target the root cause of accelerated collagen loss and skin ageing due to declining oestrogen levels.
When you become an Emepelle® stockist, we’ll provide all the information you need to educate your clients about the effects menopause has on the skin. This gives you the opportunity to show your expertise, and become a trusted advisor for your clients as they approach and go through menopause.
To find out more about becoming an Emepelle® stockist, please complete the short form below. Alternatively, you can contact us on 0800 0195 322, or visit aestheticare.co.uk/emepelle for further information.
1 Hall G, Phillips TJ. Estrogen and skin: the effects of estrogen, menopause, and hormone replacement therapy on the skin. J Am Acad Dermatol. 2005;53:555-68.
2 Svoboda RM, DelRosso JQ, Zeichner JA, Draelos ZD. Revisiting the beneficial effects of estrogen on the skin: a comprehensive review of the literature and a look to the future. Skin. 2018;2:308-16.
3 Archer DF. Postmenopausal skin and estrogen. Gynecol Endocrinol. 2012;28 (suppl 2):2-6. Doi:10.3109/09513590.2012.705392.
4 Draelos ZD. A double-blind randomized pilot study evaluating the safety and efficacy of topical MEP in the facial appearance improvement of estrogen deficient females. J Drugs Dermatol. 2018;17(11):1032-1035.
5 Data on file. March 2019
6 Nuffield Health Survey https://www.nuffieldhealth.com/article/one-in-four-withmenopause-symptoms-concernedabout-ability-to-cope-with-life