Annual World Menopause Day is fast approaching and to mark the day, we’ve got a host of promotions and events to help you reach new customers and maximise profits, including:
- A free gift for your clients when they purchase Emepelle
- New in-clinic merchandising materials and online marketing resources
- Support to host your own menopause awareness coffee morning
With more conversations about menopause happening in the press and on social media, it’s also the perfect time to launch Emepelle – the breakthrough innovation for skin affected by menopause – into your clinic.
Read on to find out more…
What is World Menopause Day?
Every year on 18th October, World Menopause Day is held by the International Menopause Society in collaboration with the World Health Organisation. Its purpose is to raise awareness of women’s health during menopause.
What the Day Means for Your Clinic
With millions of women in the UK going through menopause at any one time, it’s likely that a significant number of your client base is menopausal, post-menopause or perimenopausal.
How Menopause Affects the Skin
Oestrogen is a key ingredient in maintaining skin health. But during menopause (and perimenopause), oestrogen levels naturally decline. This reduction in oestrogen can cause dramatic changes to the skin – often over a short period of time.
During menopause women are likely to be experiencing many skin ageing symptoms, such as increased dryness, laxity, wrinkling and dullness. While many women may think these symptoms are just a sign of getting older, they can all be caused by the drop in oestrogen levels that occurs during menopause and perimenopause. In fact, low oestrogen levels cause greater collagen loss than chronological ageing.
These changes can all combine to severely impact women’s confidence during an already difficult time as they negotiate the challenges of menopause.
By marking World Menopause Day in your clinic, you create the perfect opportunity to talk to your clients about menopause and explain exactly how falling oestrogen levels impact the skin. You can then recommend treatments and products, like Emepelle, to help them regain confidence in their skin and appearance during menopause.
Featuring revolutionary MEP Technology®, Emepelle is clinically proven to significantly improve the visible signs of skin ageing caused by menopause.
MEP Technology® is the only non-hormonal oestrogen receptor stimulator. It doesn’t add oestrogen to the body but works on key skin cells, activating new oestrogen receptors. This helps restore collagen, hyaluronic acid and epidermal thickness in skin affected by menopause, resulting in healthier, younger-looking skin.
Emepelle® combines MEP Technology® with a rejuvenating blend of advanced cosmeceuticals including retinol, peptides, antioxidants, niacinamide and hyaluronic acid. Just two products – the Emepelle Day Serum and the Emepelle Night Cream, provide everything your clients’ skin needs to change menopausal skin ageing.
Feel Good, Look Great, Embrace Menopause campaign
To mark World Menopause Day and continue our commitment to raising awareness about how menopause affects the skin, we’re launching our own campaign: Feel Good, Look Great, Embrace Menopause.
A Free Gift for Your Clients
As part of the campaign, throughout October you can give clients who buy both the Emepelle Day Serum and the Emepelle Night Cream a fabulous and positive book about menopause to take home; Menopause: The Change for the Better. It’s another great way to help normalise the conversation about menopause and introduce your clients to Emepelle.
When you buy an Emepelle package during the campaign period, we’ll send you free copies of the book, while stocks last.
New In-Clinic Merchandising Materials and Online Marketing Resources
To help you raise awareness of the skin ageing effects of menopause and to promote the new Emepelle Feel Good, Look Great, Embrace Menopause campaign, we’ve created a suite of merchandising and marketing materials for you to use in your clinic. These include display cards, posters, leaflets and social media content, all of which will be provided with your Emepelle purchases.
Host Your Own Menopause Awareness Event
You may be planning to host an event in your clinic to coincide with World Menopause Day. But of course, you can also hold your own menopause awareness event at any time.
Rebecca Walton, national business development manager for Emepelle explains: “I often encourage and help clinics to host their own menopause coffee mornings. It’s a great chance to bring clients together to learn more about menopause, share stories and discover exactly how menopause affects the skin.”
There’s plenty of marketing support from Emepelle for clinics who host an event, including a presentation, invitations and online promotional materials, to make the event a success.
Start A Conversation About Menopause
When you stock Emepelle, it becomes easier to talk confidently to your clients about the impact menopause has on the skin while offering a product they can easily incorporate into their daily routines. With a daytime serum and a rich night cream, the Emepelle range offers a great return on investment for your clinic.
Become an Emepelle stockist and we’ll provide marketing support with all the information you need to show your clients exactly how menopause affects the skin. By demonstrating your expertise, you’ll quickly become a trusted advisor for your clients as they approach and go through menopause.
Whether you already offer Emepelle in your clinic, or you’re new to the brand; now is the perfect time to launch the new campaign and encourage the menopause conversation in your clinic. You’ll be able to enjoy all the benefits of the new campaign while raising awareness amongst your client base of how menopause affects their skin.
Simply complete the form below and a member of the Emepelle team will be in touch with more information about getting on board.